what is billboard advertising?
Billboard advertising (also called outdoor or out-of-home advertising) puts your message on a big board beside a road, where thousands of people see it every day. There's no screen to swipe, no skip button and no algorithm deciding who gets to see it. If you drive, ride or walk past, you see it.
the benefits of billboard advertising
- It's always on. A billboard works 24 hours a day, 365 days a year. No opening hours, no off switch.
- It's impossible to skip. No ad blockers, no scrolling past, no "skip ad" button. Your message is just there.
- It's properly local. Our billboards are in Plymouth, St Austell and Truro, so you reach people where they live, work and travel, not scattered across the country.
- It builds familiarity. People tend to drive the same routes every day, so they see your billboard again and again. Repetition is how brands get remembered.
- It's big and bold. A billboard is the biggest canvas in town. It gives a message real presence.
- It works with digital. Add a web address or QR code and a billboard can send people straight to your website or social media.
billboards and digital work better together
Billboards get you noticed. Online gets you remembered, found and chosen.
The best campaigns use both. A billboard puts your name in front of thousands of locals, and when they look you up later, your website and social media are there to close the deal. (We should know: our sister business, Bigbox, is a creative social media agency.)
what does billboard advertising cost in Cornwall and Plymouth?
Advertising on our billboards is £1,200 + VAT for one month, plus £300 + VAT for print and fitting. Space is booked month by month, and campaigns run from the 2nd of one month until the 2nd of the next (at our Plymouth site, the 3rd to the 3rd). If the weather is unkind to your artwork, we offer unlimited artwork replacements during the month. See the pricing or check availability.
how long should a billboard campaign run?
Billboards work through repetition. The more often people see your message, the more likely they are to remember it. That's why many advertisers book more than one month in a row, rather than a single burst. Our enquiry form lets you pick as many months as you like.
how to choose the right billboard location
Think about who drives past, and what's nearby. Here's a quick guide to our four sites:
- Fore Street, Plymouth: Family services, childcare, health and beauty, local retail, motor trade. 276,000 vehicles a month.
- Alexandra Road, St Austell: Motor trade, travel and commuter-facing brands, local services. 160,000 vehicles a month.
- Tregonissey Road, St Austell: Education and training, youth brands, family services, local retail. 230,000 vehicles a month.
- Richmond Hill, Truro: Retail, events, tourism, hospitality, public sector and recruitment. 320,000 vehicles a month.
Each location page has photos, traffic figures and a Google Maps link, so you can see exactly where your billboard would be.
tips for billboard artwork that works
- One message. People see a billboard for a few seconds. Say one thing, clearly.
- Few words. A good rule of thumb is around seven words or fewer.
- Big type, strong contrast. If it's hard to read from a moving car, it's too small or too subtle.
- Show your brand. Make sure people can tell who you are at a glance.
- Make the next step obvious. A short web address or a QR code is enough. Keep it big and simple.